New study finds the terms we use inadvertently offends seniors
By
Kevin M. Williams
Jul 19, 2013
The terms we use to describe and communicate with seniors have either positive or negative associations. We recently conducted a new survey asking 1,114 participants their feelings and associations with...
How medical CRM can bring more patients to LTC facilities
By
Inga Shugalo
Aug 30, 2022
Although around 70% of adults in the US will end up needing long-term care, only 40% have purchased LTC insurance or are planning to, according to a SeniorLiving.org survey. One of the reasons for this...
Attracting new residents
By
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
Now here’s how you celebrate ‘The Voice’ (the original one)
By
James M. Berklan
Jun 10, 2015
There’s a reason you go back to your favorite restaurant, television show or shoe store. They’re good, and you can count on them being good. That’s how I feel about the public relations...
Nursing home marketing pros, this is your time to shine
By
James M. Berklan
Jul 12, 2017
So many times you see individuals who don’t typically get the company headlines hoping to, well, make themselves known and earn some recognition. Nursing home marketers, your table is ready.
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
The power of the pants
By
Gary Tetz
Sep 21, 2017
Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...
When blinding conditions open the eyes
By
James M. Berklan
Jan 27, 2016
It would be reasonable to think that a storm that caused dozens of deaths and the shutdown of federal government offices is a bad thing, a very bad thing. But you would be only half right.
Interoperability in senior living: Making it a reality
By
Doug Fullaway
Mar 26, 2014
Don’t expect one company to complete all of your needs. Before you select your favorite clinical system, talk with suppliers about what accounting systems are already integrated and how these systems...