Nursing home marketing pros, this is your time to shine
By
James M. Berklan
Jul 12, 2017
So many times you see individuals who don’t typically get the company headlines hoping to, well, make themselves known and earn some recognition. Nursing home marketers, your table is ready.
The easy way to get LTC experts into your office
By
James M. Berklan
Mar 06, 2013
Nobody should pass up the opportunity to have a nationally respected professional expert visit his or her office. The chance to get six in there in a short amount of time? Outrageous. Yet, it’s going...
Skilled care operators feeling the pinch. Or should we say, pinches?
By
John O'Connor
Jul 02, 2018
“This is going to be the wave of the future.” If you happen to be a long-term care operator looking for words to live by, the above sentence is a pretty good choice.
A winning strategy for nursing homes
By
James M. Berklan
Jun 06, 2012
Last week, I heard one of the most insightful, no-baloney talks I’ve heard in a while from a long-term care official.