Now here’s how you celebrate ‘The Voice’ (the original one)
By
James M. Berklan
Jun 10, 2015
There’s a reason you go back to your favorite restaurant, television show or shoe store. They’re good, and you can count on them being good. That’s how I feel about the public relations...
Nursing home marketing pros, this is your time to shine
By
James M. Berklan
Jul 12, 2017
So many times you see individuals who don’t typically get the company headlines hoping to, well, make themselves known and earn some recognition. Nursing home marketers, your table is ready.
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
When blinding conditions open the eyes
By
James M. Berklan
Jan 27, 2016
It would be reasonable to think that a storm that caused dozens of deaths and the shutdown of federal government offices is a bad thing, a very bad thing. But you would be only half right.
Feline happy over your SEO
By
Elizabeth Newman
Apr 10, 2012
Given the response to last week’s post about the Affordable Care Act and the Supreme Court, I’ve decided there’s only one way to make this week’s blog as successful in terms of...
I saw the (nursing home) sign, and it opened up my eyes
By
Tim Mullaney
Sep 03, 2013
When talking to long-term care leaders about new construction or facility renovations, I hear the word “residential” spoken often, and with great excitement and pride. And I’ve accepted...