Evaluating legal risks in photos of nursing home residents on social media
By
H. Carol Saul and Madison M. Pool
Aug 29, 2016
Taking, posting, and sharing unauthorized images of residents via social media (e.g., Facebook, LinkedIn, Snapchat, Instagram, etc.) can constitute abuse in violation of the Federal Conditions of Participation...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Top 10 best practices for social media in LTC
By
Angie C. Davis and Steven W. Fulgham
Jun 04, 2014
Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared.[1] If you thought Facebook...
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Which matters most: Social media or Five-Star?
By
Steven Littlehale
May 27, 2022
Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...
Social media: Good vs. Evil?
By
Jacqueline Vance, RNC, CDONA/LTC
Feb 09, 2021
With all the nastiness that has been in social media, wouldn’t it be cool to see that social media can also have a good side? Good news: We can.
Online transparency in skilled nursing: A saving grace?
By
Maggie Hilty Katz
Oct 31, 2022
With the continued rise in social media platforms and the use of online research prior to making a decision about a provider, it is more pressing than ever for healthcare companies, specifically those...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...