Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
The power of the pants
By
Gary Tetz
Sep 21, 2017
Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...
Selling positivity
By
Gary Tetz
Apr 05, 2018
“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
A strategy for success: Focus on marketing
By
Edward J. Tromczynski
Aug 30, 2013
As obvious as it may sound, in order to maximize your organization’s market potential, it’s imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy....