Study: Facebook posts encourage positive public opinion in times of crisis
By
Ashley Carman
Sep 09, 2013
Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Closures, consolidations and downsizings: Using crisis communications principles to share bad news
By
Nora Jacobs
Apr 21, 2023
Although many industries continue to struggle with the after-effects of COVID-19, perhaps no segment of the economy has suffered as extensively as the long-term care industry. According to the American...