Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Can you fire an employee for negative Facebook postings? It depends, apparently
By
John O'Connor
Feb 07, 2014
Faceboook turned 10 this week and has essentially changed the way more than a billion people connect with each other via the Internet. But what’s to be done when one of those people is an employee...
Leveraging the obvious
By
Gary Tetz
Aug 29, 2013
Three things we’ve learned from long-term care news so far this month. Angry Facebook rants can get you into trouble at work. Republican lawmakers would love to defund Obamacare. And nursing home...
Four tips for relieving stress in long-term care
By
Tim Mullaney
Jul 08, 2014
Stress is hurting the job performance of a huge number of people in this country — and long-term care workers are among those at greatest risk. At least, this was suggested by poll results released Monday....
Association releases social media guidelines for nurses
Oct 12, 2011
Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses...
Government launches Facebook contest designed to help healthcare providers in disaster preparedness
Aug 11, 2011
The federal government is challenging technology developers and entrepreneurs to develop a Facebook application aimed at helping healthcare providers, including nursing homes and hospitals, improve their...
CDC’s social media toolkit tackles COVID-19 vaccination education
By
Alicia Lasek
Jan 11, 2021
LTC providers can use a new set of pre-written social media messages and digital images to encourage staff and residents to learn more about COVID-19 vaccine safety and benefits.
NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
Study: Facebook posts encourage positive public opinion in times of crisis
By
Ashley Carman
Sep 09, 2013
Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.
SNF worker fired after Facebook request
By
Amy Novotney
Nov 06, 2017
A Florida nursing home fired one of its nursing assistants in September after she requested help for the facility on Facebook in the aftermath of Hurricane Irma.