Return the reporter’s phone call, or pay the price
By
Linda Arters
Mar 11, 2013
News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Managing the media
By
Linda Arters
Apr 01, 2013
The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your...
Study: Facebook posts encourage positive public opinion in times of crisis
By
Ashley Carman
Sep 09, 2013
Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.
Closures, consolidations and downsizings: Using crisis communications principles to share bad news
By
Nora Jacobs
Apr 21, 2023
Although many industries continue to struggle with the after-effects of COVID-19, perhaps no segment of the economy has suffered as extensively as the long-term care industry. According to the American...