As consumers increasingly turn to online reviews before making a purchase, more and more businesses are building up their online presence to influence decision-making and bolster marketing efforts. But...
Why online reviews are here to stay
By
Shelley Laurell
May 10, 2013
The Internet has given consumers a voice. Sharing with one another online, they visit and revisit online sources when making decisions. The places where their searches intersect with information they want...
Which matters most: Social media or Five-Star?
By
Steven Littlehale
May 27, 2022
Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...