Of Brookdale and branding: Thoughts for the small operator
By
Tim Mullaney
Feb 25, 2014
Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...
Three signs of the Apocalypse (for traditional senior living)
By
John O'Connor
Jun 23, 2014
It’s a rare day when we don’t get a new press release touting the latest property merger or acquisition. Virtually all of them tend to memorialize participants who are trying to move up or...