Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Leveraging the obvious
By
Gary Tetz
Aug 29, 2013
Three things we’ve learned from long-term care news so far this month. Angry Facebook rants can get you into trouble at work. Republican lawmakers would love to defund Obamacare. And nursing home...
NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
Everything I need to know I learned from my residents
By
Eleanor Feldman Barbera, Ph.D.
May 30, 2013
Someone posted a story I Liked on Facebook about an 85-year old woman who graduated from college and already had a job offer. “She’s my new hero!” a Friend commented. That got me thinking...
Father Knows Tech
By
Gary Tetz
Mar 01, 2012
Who is this, and what have you done with my father? That’s what I wanted to ask the last time my dad came to visit.
You ‘Like’ me!
By
Gary Tetz
Oct 01, 2012
It’s not necessarily a bad thing, or a good one either — kind of like Rice-A-Roni or the music of Yanni. But instant customer feedback, and the expectation of immediate response and action is where...