Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
Market it like a tattoo
By
Jacqueline Vance, RNC, CDONA/LTC
Nov 07, 2023
I was driving and listening to the radio last week and I heard an interesting marketing campaign. Apparently, to get people to vacation in Acapulco, the city’s newest campaign to get tourists is to offer...
The power of the pants
By
Gary Tetz
Sep 21, 2017
Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...
Census data reveal a new, masculine trend in eldercare
By
Nina Dunn
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...