GF Health Products Inc. (“Graham-Field”) has created a new brand identity, which includes a redesigned corporate logo and rebranding of the corporate website.
Of Brookdale and branding: Thoughts for the small operator
By
Tim Mullaney
Feb 25, 2014
Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...
Census data reveal a new, masculine trend in eldercare
By
Nina Dunn
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...