Now here’s how you celebrate ‘The Voice’ (the original one)
By
James M. Berklan
Jun 10, 2015
There’s a reason you go back to your favorite restaurant, television show or shoe store. They’re good, and you can count on them being good. That’s how I feel about the public relations...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
When blinding conditions open the eyes
By
James M. Berklan
Jan 27, 2016
It would be reasonable to think that a storm that caused dozens of deaths and the shutdown of federal government offices is a bad thing, a very bad thing. But you would be only half right.
Study to examine Medicaid-centric nursing homes that excel
By
John O'Connor
Jan 26, 2015
Evidence-based reasons for why some nursing homes serving Medicaid-heavy populations outperform others will soon be available.
Attracting new residents
By
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
Feline happy over your SEO
By
Elizabeth Newman
Apr 10, 2012
Given the response to last week’s post about the Affordable Care Act and the Supreme Court, I’ve decided there’s only one way to make this week’s blog as successful in terms of...
Why your future will be a numbers game
By
John O'Connor
Jul 02, 2012
In the looming world of acute-care partnerships, warm and fuzzy imagery is going to take a back seat to cold, hard data. So if you’re feeling like a number now, just wait.
Enraged about an unfair playing field for nursing home admissions
By
James M. Berklan
Jul 21, 2017
It was not a good sign from the start. The “personal” email stiffly started “Dear Sir,” The first line only validated my gnawing feeling: “I can’t tell you how enraged...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
SMASH conference returns Oct. 18
By
James M. Berklan
Oct 01, 2021
After a year of virtual existence due to pandemic conditions, the 2021 Senior Care Sales and Marketing Summit takes place in-person Oct. 18-20 at the Green Valley Resort in Las Vegas.