Partnership’s mission is to help seniors get plugged in
By
John Andrews
Jun 01, 2013
Social media, email and other forms of communication technology offer senior citizens a virtual world of information, entertainment and correspondence with friends and family. Yet these can be strange,...
CDC’s social media toolkit tackles COVID-19 vaccination education
By
Alicia Lasek
Jan 11, 2021
LTC providers can use a new set of pre-written social media messages and digital images to encourage staff and residents to learn more about COVID-19 vaccine safety and benefits.
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...