Some holiday fun: Nursing home residents go ‘deer hunting’ in viral Facebook video
By
Danielle Brown
Dec 09, 2020
A group of Ohio nursing home residents got a jump on deer hunting season, and this year, staff members were their prey.
NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Which matters most: Social media or Five-Star?
By
Steven Littlehale
May 27, 2022
Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...
The case for social media — and keeping control
By
James M. Berklan
Oct 10, 2018
Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
Ask the legal expert about … employees’ social media choices
By
John Durso
Jan 08, 2018
One of our employees has public photos on Facebook where he’s in drag, and a board member complained. How should we tackle employees doing potentially embarrassing things away from work, yet in a...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Town hall meetings reveal vaccine misinformation ‘widespread’ among SNF staff
By
Alicia Lasek
Mar 29, 2021
“Outspoken” staff members from 50 skilled nursing facilities shared their vaccine concerns with investigators in a series of meetings this winter. The speed of vaccine development and infertility-...