Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Managing the media
By
Linda Arters
Apr 01, 2013
The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your...
Return the reporter’s phone call, or pay the price
By
Linda Arters
Mar 11, 2013
News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.