How medical CRM can bring more patients to LTC facilities
By
Inga Shugalo
Aug 30, 2022
Although around 70% of adults in the US will end up needing long-term care, only 40% have purchased LTC insurance or are planning to, according to a SeniorLiving.org survey. One of the reasons for this...
Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.