There’s often a wide gap between what managers think today’s healthcare workers want and what’s truly in demand, differences that can lead to dissatisfaction and hinder recruitment efforts.
Market it like a tattoo
By
Jacqueline Vance, RNC, CDONA/LTC
Nov 07, 2023
I was driving and listening to the radio last week and I heard an interesting marketing campaign. Apparently, to get people to vacation in Acapulco, the city’s newest campaign to get tourists is to offer...
How to do it … Rebuild a tattered SNF workforce
By
John Hall
Nov 11, 2022
Skilled nursing facilities are facing some of the biggest challenges in their history as they struggle to recruit, rebuild and fortify their challenged workforces.
With DONs in hot demand, providers act to broaden pipelines
By
Kimberly Marselas
Nov 28, 2022
Faced with unprecedented competition for registered nurses, skilled nursing providers are pulling out all the stops to recruit, up-train and retain what is arguably the most important clinical worker in...
How PAC facilities can evolve with the ever-changing healthcare landscape
By
Vince Baiera
Jun 16, 2023
The COVID-19 pandemic has transformed care delivery. Due to technological innovations, many services have shifted away from traditional health facilities to home-based care. Telehealth advancements and...