I was driving and listening to the radio last week and I heard an interesting marketing campaign. Apparently, to get people to vacation in Acapulco, the city’s newest campaign to get tourists is to offer...
Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.