Let’s face it, you have one mega-sized target on your back if you run a nursing home. One that people in most other fields never have to worry much about.
Who invited them?
By
John O'Connor
Sep 07, 2021
After O’Connor family gatherings, it’s always the outrageous attendees who are remembered and later talked about. Nursing home operators can relate, as they’re being reminded yet again after...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Admitting to mistakes may be good for your business
By
John O'Connor
Sep 14, 2012
When mistakes happen, many long-term care operators tend to flip out.