Closures, consolidations and downsizings: Using crisis communications principles to share bad news
By
Nora Jacobs
Apr 21, 2023
Although many industries continue to struggle with the after-effects of COVID-19, perhaps no segment of the economy has suffered as extensively as the long-term care industry. According to the American...
Attracting new residents
By
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...