There is a terrific story that nobody is telling. Homes are getting dramatically better at providing quality care.
Summer reading: The language of long-term care
By
Mary Helen McSweeney-Feld
Jul 30, 2014
A recent NPR survey of older adults had a not-too-surprising finding: No one likes being referred to as “elderly” or as a “senior.”
Managing the media
By
Linda Arters
Apr 01, 2013
The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
Frustrations of a persecuted provider boil over
By
Barry Bortz
Nov 01, 2011
What happens when a government and society create an evil enemy of the state? They begin by calling them monsters, a drain on society that is guilty of heinous crimes, and they use the legal system and...