Town hall meetings reveal vaccine misinformation ‘widespread’ among SNF staff
By
Alicia Lasek
Mar 29, 2021
“Outspoken” staff members from 50 skilled nursing facilities shared their vaccine concerns with investigators in a series of meetings this winter. The speed of vaccine development and infertility-...
The case for social media — and keeping control
By
James M. Berklan
Oct 10, 2018
Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
How do people really feel about the ACA?
By
Elizabeth Newman
Jul 06, 2017
When it comes to social media, I tend to think providers worry a little too much.
Provider pushes back, gets relief from social-media penalties
By
James M. Berklan
Jun 26, 2017
While long-term care officials agree that photos and videos of nursing home residents should not be taken or posted to social media without consent, some operators are pushing back.
Nurse Strom and the comment section conundrum
By
Dec 13, 2016
It’s very fitting, and not at all surprising to me, that a story on social media comments has stirred up some of most intense reader response I’ve seen on this site in a while.
The root cause of naked photos
By
Elizabeth Newman
Mar 11, 2016
Sen. Tom Carper (D-DE) had never crossed my radar before this week, but he certainly has my attention now. He’s demanding feedback from federal regulators on their tracking of social media exploitation...
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...