Want the media to work with you? Then work with them … the right way
By
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
Three things that won’t happen in long-term care during 2018
By
John O'Connor
Jan 08, 2018
Last week I offered three fearless predictions for the year ahead in long-term care. So without further ado, here are three predictions every long-term care operator can count on. As in, count on NOT to...