Want the media to work with you? Then work with them … the right way
By
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
Summer reading: The language of long-term care
By
Mary Helen McSweeney-Feld
Jul 30, 2014
A recent NPR survey of older adults had a not-too-surprising finding: No one likes being referred to as “elderly” or as a “senior.”