A challenge to CCRCs that’s going largely unnoticed
By
John O'Connor
Sep 19, 2016
As the marketing discussion continues about what continuing care retirement communities should be called, a more subtle — and potentially more profound — change is quietly taking root.
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...