Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Top 10 best practices for social media in LTC
By
Angie C. Davis and Steven W. Fulgham
Jun 04, 2014
Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared.[1] If you thought Facebook...
NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
Online transparency in skilled nursing: A saving grace?
By
Maggie Hilty Katz
Oct 31, 2022
With the continued rise in social media platforms and the use of online research prior to making a decision about a provider, it is more pressing than ever for healthcare companies, specifically those...
Go where the people are – Why social recruiting works
By
Kendra Nicastro
Jan 10, 2024
With more than 20 years of experience in the healthcare industry, I’ve witnessed immense change over the years, especially as it relates to recruiting and hiring. And whether your building is hiring...
The things that matter: 5 tips for welcoming prospective residents and families
By
Michelle Seitzer
Aug 29, 2012
To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers’ heads and on their level.
Social media: Good vs. Evil?
By
Jacqueline Vance, RNC, CDONA/LTC
Feb 09, 2021
With all the nastiness that has been in social media, wouldn’t it be cool to see that social media can also have a good side? Good news: We can.