Now here’s how you celebrate ‘The Voice’ (the original one)
By
James M. Berklan
Jun 10, 2015
There’s a reason you go back to your favorite restaurant, television show or shoe store. They’re good, and you can count on them being good. That’s how I feel about the public relations...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
When blinding conditions open the eyes
By
James M. Berklan
Jan 27, 2016
It would be reasonable to think that a storm that caused dozens of deaths and the shutdown of federal government offices is a bad thing, a very bad thing. But you would be only half right.
How medical CRM can bring more patients to LTC facilities
By
Inga Shugalo
Aug 30, 2022
Although around 70% of adults in the US will end up needing long-term care, only 40% have purchased LTC insurance or are planning to, according to a SeniorLiving.org survey. One of the reasons for this...
Attracting new residents
By
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
Feline happy over your SEO
By
Elizabeth Newman
Apr 10, 2012
Given the response to last week’s post about the Affordable Care Act and the Supreme Court, I’ve decided there’s only one way to make this week’s blog as successful in terms of...
Why your future will be a numbers game
By
John O'Connor
Jul 02, 2012
In the looming world of acute-care partnerships, warm and fuzzy imagery is going to take a back seat to cold, hard data. So if you’re feeling like a number now, just wait.
Enraged about an unfair playing field for nursing home admissions
By
James M. Berklan
Jul 21, 2017
It was not a good sign from the start. The “personal” email stiffly started “Dear Sir,” The first line only validated my gnawing feeling: “I can’t tell you how enraged...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...