NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Which matters most: Social media or Five-Star?
By
Steven Littlehale
May 27, 2022
Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...
The case for social media — and keeping control
By
James M. Berklan
Oct 10, 2018
Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Caring for a booming senior population: How tech helps and hurts
By
Peter Ross
Jun 19, 2014
Technology is changing how we care for seniors, and with the number of seniors in the U.S. expected to double by 2050, entrepreneurs are investing in new technologies designed specifically for the senior...
The root cause of naked photos
By
Elizabeth Newman
Mar 11, 2016
Sen. Tom Carper (D-DE) had never crossed my radar before this week, but he certainly has my attention now. He’s demanding feedback from federal regulators on their tracking of social media exploitation...
The tongue is mightier than the sword
By
Jacqueline Vance, RNC, CDONA/LTC
Jun 15, 2021
Full disclosure: This blog was inspired by a recent sermon on James 3, which mentions how much damage we can do with what we say. The tongue weighs an average of 70 grams and is 3.3 inches in men and 60...