Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.
Cut SNF pay 5%, keep freeze on physicians and therapists, MedPAC says
By
Kimberly Marselas
Jan 13, 2022
Skilled nursing facilities would take a major pay cut in 2023 if Congress were to adopt draft recommendations proposed by the Medicare Payment Advisory Commission.
Providers ‘on notice’ as CMS pressures states to shift Medicaid pay metrics
By
Kimberly Marselas
Nov 10, 2022
Providers still struggling to accurately capture diagnoses that drive federal reimbursement will be doubly left behind as more states start to use Patient Driven Payment Model-like systems to determine...
Ventas execs: SNFs less than 1%, and we’re not looking back
By
Kimberly Marselas
Jun 07, 2018
Between a 2015 spin off and the sale last year of almost all its remaining skilled nursing facilities, Ventas has just 1% of its business left in the segment.
Want to drive market value? Change strategy, financial experts advise
By
Kimberly Marselas
Sep 19, 2022
Valuing skilled nursing properties remains a widely varying challenge for lenders.