First subtraction, now additions: Diversicare CEO Steve Nee on rebuilding the brand
By
Kimberly Marselas
Dec 04, 2023
Two years after becoming a private company, Tennessee-based Diversicare is a leaner organization, and one ready to take on new opportunities, CEO Steve Nee says.
Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.