The HCR ManorCare hepatitis C story we ran earlier this week deserves another look, but probably not for the reason you’re thinking. Without meaning to, it forcefully reminded us of the power of...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...