Just because times are tough does not mean long-term care organizations should skimp on marketing. It’s important to view marketing as a long-range investment and not as just another expense.
Want the media to work with you? Then work with them … the right way
By
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...