Want the media to work with you? Then work with them … the right way
By
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...
Marketing Matters: Making deadlines
By
Pam Selker Rak
Dec 19, 2016
There’s no doubt that there’s a lot of pressure in healthcare. But in healthcare marketing, the pressure is the ability to meet deadlines; and if you can’t meet them, you’re wasting...
Marketing Matters: Understanding budget season
By
Pam Selker Rak
Oct 14, 2016
Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie?
Marketing Matters: Omnichannel marketing
By
Pam Selker Rak
Aug 29, 2016
A look at omnichannel marketing
Don’t underestimate the importance of marketing
By
Pam Selker Rak
Jan 25, 2010
Just because times are tough does not mean long-term care organizations should skimp on marketing. It’s important to view marketing as a long-range investment and not as just another expense.