There’s no doubt that there’s a lot of pressure in healthcare. But in healthcare marketing, the pressure is the ability to meet deadlines; and if you can’t meet them, you’re wasting...
Marketing Matters: Understanding budget season
By
Pam Selker Rak
Oct 14, 2016
Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie?
Don’t underestimate the importance of marketing
By
Pam Selker Rak
Jan 25, 2010
Just because times are tough does not mean long-term care organizations should skimp on marketing. It’s important to view marketing as a long-range investment and not as just another expense.
Want the media to work with you? Then work with them … the right way
By
Pam Selker Rak
Apr 12, 2021
As a marketing and public relations expert and educator in the healthcare industry for more decades than I care to admit, I’ve been struck by the “she said, he said” between the New York Times’...