Sometimes in business — and particularly in the long-term care business — it can be useful to see things from a fresh, unexpected perspective.
Study: Facebook posts encourage positive public opinion in times of crisis
By
Ashley Carman
Sep 09, 2013
Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.
How to do it… A less painful tech transition
By
John Hall
Mar 08, 2018
Mobile technology, coupled with a plethora of “apps,” is creating amazing opportunities for long-term care residents to connect with the outside world. Getting residents to embrace newer technology,...
Staying connected at Windsor Park
By
Elizabeth Newman
May 08, 2015
When Community Consolidated School District 93 in Bloomingdale, IL, upgraded its computer hardware, it wanted to know if it could donate 25 laptop computers to Windsor Park, a continuing care retirement...
Fired nurse fails to prove privacy violation regarding Facebook account
By
Ashley Carman
Aug 26, 2013
A registered nurse’s privacy rights were not violated when she was suspended — and later fired for another reason — after an opinionated Facebook post from her was brought to her hospital supervisors’...
Complainers, take note: This one is all for you
By
James M. Berklan
Sep 01, 2014
As a long-term caregiver, you get yelled at, told off, put down and dumped on regularly — and that’s during good weeks.
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...