Provider pushes back, gets relief from social-media penalties
By
James M. Berklan
Jun 26, 2017
While long-term care officials agree that photos and videos of nursing home residents should not be taken or posted to social media without consent, some operators are pushing back.
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...