Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Association releases social media guidelines for nurses
Oct 12, 2011
Nurses should not be afraid to embrace social media for fear of violating patient privacy — rather, they should follow professional standards, according to new guidelines released by the American Nurses...
Government launches Facebook contest designed to help healthcare providers in disaster preparedness
Aug 11, 2011
The federal government is challenging technology developers and entrepreneurs to develop a Facebook application aimed at helping healthcare providers, including nursing homes and hospitals, improve their...
NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
Study: Facebook posts encourage positive public opinion in times of crisis
By
Ashley Carman
Sep 09, 2013
Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.
SNF worker fired after Facebook request
By
Amy Novotney
Nov 06, 2017
A Florida nursing home fired one of its nursing assistants in September after she requested help for the facility on Facebook in the aftermath of Hurricane Irma.
How to do it… A less painful tech transition
By
John Hall
Mar 08, 2018
Mobile technology, coupled with a plethora of “apps,” is creating amazing opportunities for long-term care residents to connect with the outside world. Getting residents to embrace newer technology,...
A miracle of reflection
By
Gary Tetz
Apr 01, 2014
Sometimes in business — and particularly in the long-term care business — it can be useful to see things from a fresh, unexpected perspective.
Father Knows Tech
By
Gary Tetz
Mar 01, 2012
Who is this, and what have you done with my father? That’s what I wanted to ask the last time my dad came to visit.