Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
GeriCareFinder.com takes honors for its web tool
Jun 15, 2011
A Health Information Resource panel recently gave its Silver Award in the web-based resource tool category to GeriCareFinder.com. The site helps consumers find eldercare products and services for loved...
Time to take the plunge?
By
John O'Connor
Jun 01, 2014
I’ll never forget my first encounter with the high diving board at Sherman Park pool.
Senate bill seeks to empower long-term care ombudsmen, strengthen eldercare workforce
By
McKnight's Staff
May 24, 2013
Senate lawmakers are seeking to strengthen and expand the long-term care ombudsman program and boost the eldercare workforce through a bill to reauthorize the Older Americans Act of 1965. The measure was...
Cooperation needed between organized and non-organized labor to care for boomers
By
McKnight's Staff
Sep 05, 2012
Organized labor groups will need to collaborate with non-union direct care workers in order for the eldercare workforce to meet the significant needs of an aging population, experts contend.