What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Admitting to mistakes may be good for your business
By
John O'Connor
Sep 14, 2012
When mistakes happen, many long-term care operators tend to flip out.