A recent NPR survey of older adults had a not-too-surprising finding: No one likes being referred to as “elderly” or as a “senior.”
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
The great news about nursing homes
By
Mark Parkinson
Nov 06, 2018
There is a terrific story that nobody is telling. Homes are getting dramatically better at providing quality care.