Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Top 10 best practices for social media in LTC
By
Angie C. Davis and Steven W. Fulgham
Jun 04, 2014
Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared.[1] If you thought Facebook...
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
The things that matter: 5 tips for welcoming prospective residents and families
By
Michelle Seitzer
Aug 29, 2012
To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers’ heads and on their level.
Evaluating legal risks in photos of nursing home residents on social media
By
H. Carol Saul and Madison M. Pool
Aug 29, 2016
Taking, posting, and sharing unauthorized images of residents via social media (e.g., Facebook, LinkedIn, Snapchat, Instagram, etc.) can constitute abuse in violation of the Federal Conditions of Participation...
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
Embracing — and encouraging — online reviews
By
Nov 08, 2017
It’s time again to talk about an issue that’s been increasingly on healthcare providers’ minds in recent years — and will probably only continue to grow more urgent: patients’...
Angels (with great connections) in our midst
By
James M. Berklan
Aug 19, 2015
The ability to make a senior feel a part of the outside world can mean the difference between having a catatonic lump or a bon vivant on your hands. Luckily, there’s never been a better time to overcome...