Last year, our company experienced a major transition that allowed us the opportunity to recalibrate. As Assisted Living Concepts, a 32-year pioneer in the assisted living industry, we embraced this opportunity...
Of Brookdale and branding: Thoughts for the small operator
By
Tim Mullaney
Feb 25, 2014
Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...