Consumers say their decision to buy smartphones with bigger screens may be as much emotional as practical, according to new research from Penn State University. Healthcare providers are increasingly integrating...
Three ideas for great online marketing
By
Ken Robbins
Apr 15, 2013
By the day, more and more baby boomers are becoming the adult caregivers for their parents. They are the decision-makers who need to be targeted, but marketers for long-term care facilities are still missing...
Residents’ smartphones as medical monitors?
Oct 12, 2011
A new app could soon allow providers to check vital signs by using residents’ smartphones. The app measures heart rate, heart rhythm, respiration rate and blood oxygen saturation. Phone measurements...