Attract more customers by automating your sales and marketing
By
John McGee
Mar 19, 2013
Whether you choose to market through direct-mailings, pamphlets in doctors’ offices, online advertising, magazine or television placements, a flash-in-the-pan approach to marketing and selling your...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
Why your future will be a numbers game
By
John O'Connor
Jul 02, 2012
In the looming world of acute-care partnerships, warm and fuzzy imagery is going to take a back seat to cold, hard data. So if you’re feeling like a number now, just wait.
10 marketing reasons why providers should enter McKnight’s Technology Awards program
By
Pam Selker Rak
Jun 07, 2012
We hear it day after day in our industry: Providers need to market themselves because they’re entering an era of competitiveness like they’ve never seen before. As a marketing consultant in...
Feline happy over your SEO
By
Elizabeth Newman
Apr 10, 2012
Given the response to last week’s post about the Affordable Care Act and the Supreme Court, I’ve decided there’s only one way to make this week’s blog as successful in terms of...
When residents attack
By
Mary Gustafson
Feb 02, 2012
Winter, especially in colder climates, can take a toll on anyone’s mood. The cure for one upstate New York assisted living community is an unconventional one: a good old-fashioned snowball fight.
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
Census data reveal a new, masculine trend in eldercare
By
Nina Dunn
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...