Being both nimble and large aren’t often terms ascribed to the same entity, particularly in an industry known more for the “TLC” of its plethora of long-established smaller therapy providers.
Powerback Rehab CEO Carl Shrom says he and his team have worked diligently at instilling that kind of personal touch of repair, restoration and renewal at each of its more than 1,700 locations across 47 states.
Powerback was crafted in 2022 from the evolving Genesis Rehab Services, one of the nation’s largest rehabilitation therapy providers, and its sister company, Respiratory Health Services. A year later, it acquired Encore Rehabilitation.
In fact, Shrom, in part, attributes his company’s early success to the sense of urgency COVID-19 laid at his team’s feet just a few years back.
“Fueled by the challenges of the pandemic and demographic shifts in the aging population, we embraced the rapid evolution of our services, including a focus on overall wellness, lifestyle enhancement, and aging,” he says. “Powerback represents our new way forward in delivering recovery, rehabilitation, and wellness to patients across the nation. Our reimagined approach connects directly to the patient experience and is centered on transforming the road to recovery for everyone, helping patients get their power back.”
The result: a brand identity that embodies the goals of Powerback’s service portfolio, its corporate vision, and the renewed energy and enthusiasm of all of its employees.
Read more in this article sponsored by Powerback.
