Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
How to set leadership development goals for dummies
By
Julie Thorson
Mar 07, 2018
Leadership development goals certainly aren’t simple. If they were, we would have many more enlightened leaders out there. The good news is there is always time to start.
Beyond pillow mints: The hard work of extraordinary customer service
By
Gale Morgan
Mar 17, 2016
From fast food emporiums to small plumbing companies to my favorite online stationary store, any customer-facing business today should be hyper-aware of providing good customer service in order to succeed.
Getting noticed by ACOs
By
Kristy Wikum
Aug 12, 2014
Accountable care organizations were created to promote better care and better health for individuals and populations at a lower cost. They must identify providers that excel in areas not covered by ACOs...
Spacely Sprockets and the future of medical care
By
Jacqueline Vance, RNC, CDONA/LTC
Apr 02, 2014
So does anyone remember the cartoon “The Jetsons”? You know, George and Jane, daughter Judy, son Elroy and, of course, the dog, Astro. It’s kind of fun to see how their 1960s and 1980s...
Would you want to live in the LTC home where you work?
By
Eleanor Feldman Barbera, Ph.D.
Oct 17, 2013
I used to live in a fabulous old fourth-floor walk-up apartment in Manhattan. When I moved out of Manhattan to a borough of New York City for an elevator building with a laundry room in the basement, I...
The provider that doesn’t read this risks getting capsized
By
Jacqueline Vance, RNC, CDONA/LTC
Jun 25, 2013
Hey, long-term care operator, a sexy tidal wave is coming your way. It’s going to change the way you do just about everything. Let me explain.
When good men say nothing
By
Gary Tetz
Aug 05, 2021
Though Genesis HealthCare is making vaccinations for long-term care workers mandatory, I’m not so foolish as to reveal my own true feelings about the requirement. I fear the warring ghosts of liberty...
A slippery slope
By
Gary Tetz
Feb 18, 2021
Should we follow “the Golden Rule” and treat others the way we would want to be treated? In a word, no.
Mistakes in leadership
By
Julie Thorson
Jun 22, 2022
I forgot. I missed that. I made a mistake. I was wrong. I let my emotions get the best of me. I reacted too quickly. I was short. I jumped to conclusions. Have you ever had a thought like the above?...