Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...
In praise of Roberta
By
Gary Tetz
Sep 07, 2017
Let’s make one thing perfectly clear. I’m not suggesting long-term care facilities are exactly like the Department of Motor Vehicles. They’re simply not equivalent, though I know many...
Insta-gratification next?
By
Gary Tetz
Sep 06, 2017
Here’s a hypothetical for you. Let’s say you’re a busy nurse in a long-term care setting, and your supervisor wanders up and says, “Mrs. Jacobs in Room 203 really wants a cup of...
The great eclipse
By
Gary Tetz
Aug 11, 2017
We’ve seen many partial political eclipses over the years created by both parties, where selfish interests and ambitions seem to blind them to the possibility of solving actual challenges together.
Saved by the bad apples
By
Gary Tetz
Jun 05, 2017
Personal phone technology is creating headaches for long-term care facilities, as a few dumb staff with the judgment and moral clarity of hamsters continue to ruin it for the rest of us.
Standing up for the camel — and your staff
By
Gary Tetz
Jun 01, 2017
Even the best managers can sometimes inadvertently make jobs more difficult than they have to be, often just out of habit or inattention.
QAPI in a box
By
Gary Tetz
May 11, 2017
It’s a lot of pressure, working in long-term care. People are becoming much more process-conscious and data-driven, more aware of competitors and more responsive to market research. Perhaps that’s...
A day at the opera?
By
Gary Tetz
May 06, 2017
We all have guilty pleasures — things we secretly enjoy but don’t have the courage to admit to long-term care colleagues at stand-up.
Pig bladders, spiders and ponies — oh my!
By
Gary Tetz
Apr 20, 2017
Last time, I wrote about pig bladders, and how they can help bolster the courage of your convictions to innovatively solve any long-term care challenge. So I think you’re definitely ready for a frank...
Duct tape solves long-term care crisis
By
Gary Tetz
Mar 23, 2017
“Astonished” doesn’t even begin to cover the feeling. “Disappointed” is also woefully inadequate. To describe a recent, very public, wardrobe humiliation that occurred in...