Provider gives perfect response to Hurricane Harvey evacuation critics … and then gets taken to...
By
James M. Berklan
Sep 14, 2017
Late last week, I latched onto what I thought — and still think — is a great example of how a provider should respond to a bad public relations incident. We’re talking standing up to critics...
Covering his behind
By
James M. Berklan
Mar 05, 2008
I don’t know if George Smitherman has higher aspirations than his current political office, but if he does, he can be sure that one, small scatological comment will stain him the rest of the days. Just...
Welcome to Mongo’s world, nursing homes
By
James M. Berklan
Jul 20, 2023
Long-term care providers can surely use a smile in times like these, even if it means a bittersweet grin in the end.
Note to providers: Go down swinging or get eaten alive
By
James M. Berklan
Feb 23, 2018
If you feel like you’re getting picked on, you should fight back. Scrap like hell, thrash about and do anything you can to cause a ruckus and save yourself. What does this have to do with long-term...
Congress as … good guys?
By
James M. Berklan
May 10, 2024
Face it: It’s easy to complain. About the boss, about the weather, about “the system.” And if you toil in long-term care, it’s really easy to fire up a narrowed down complaint list targeting two...
It’s time for long-term care to do more with more
By
James M. Berklan
Sep 15, 2022
Like a schoolyard bully who’s yet to meet his comeuppance, COVID-19 has forced us to put our dukes up and figure out better ways to survive.
Now here’s how you celebrate ‘The Voice’ (the original one)
By
James M. Berklan
Jun 10, 2015
There’s a reason you go back to your favorite restaurant, television show or shoe store. They’re good, and you can count on them being good. That’s how I feel about the public relations...
Nice try, but no cigar
By
James M. Berklan
Aug 31, 2010
Upon the initial reading, it appeared that Skilled Healthcare, the tenth-largest skilled nursing provider in the United States, had a good beef. Apparently the jury that slammed it with an eye-popping...
The ugly truth about your neighbors and COVID-19
By
James M. Berklan
Jun 26, 2020
The coronavirus pandemic has exposed many uncomfortable truths about serving seniors.
Long-term care insurance proving easy to ignore
By
James M. Berklan
Sep 05, 2012
Long-term care insurance sellers must feel a bit like broccoli farmers under the first George Bush presidency. They’re not getting the love the feel they deserve.